Products We Love
Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.
From iconic formulas to hands-on education, our mission is to provide stylists and consumer with the tools they need to level up their looks and/or careers. Science is at the core of every single move we make, balanced by the support of our insanely talented Redken Artists.
Our message is simple: Powered by Science. Prescribed by Pros.
Wella is an innovative global beauty leader with a portfolio of iconic hair, nails, and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.
Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.
JOICO’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 47 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.
When Donna Bella was founded in 2003, CEO/Founder Logan Woolley made a vow to serve each and every woman by offering high quality products that would fit every woman’s needs. After witnessing his wife’s experiences with extensions, he knew things could be done better. Donna Bella achieved this goal by offering a wide variety of application methods of hair extensions; I-Link (microbead), Kera-Link (Fusion), Tape-in extensions and clip-in extensions. By offering a variety of methods, they cater to each woman’s preference.
Donna Bella uses 100% Remy Human hair, sourced from India and processed in China. Women in India donate their hair to the temples of worship, which in turn is sold to fund orphanages, schools and to feed the homeless.
At Morgan Taylor, our mission has always been to create the highest quality, affordable products. We have been a cruelty-free brand from the beginning and have never tested on animals. Now we are taking our mission one step further and highlighting the practice of quality with a conscience. We are proud to identify as a PETA® certified cruelty-free brand.*
Morgan Taylor's unique spectrum was designed to remove all barriers to color expression. Our creative palette knows no bounds, ranging from the classical to avant-garde, and from subtle to unconditionally spectacular.
We are an expertise brand with professional-grade products and skin treatments rooted in education. Our mission: to continue bringing success and respect to Professional Skin Therapists (PST) worldwide.
Every product we formulate is free of parabens, sulfates, phthalates, mineral oils, GMOs, and is always cruelty-free.
